mood board
Victoria Young
Creating a Brand Identity for a fictitious high-end fashion designer called Victoria Young. Alongside the overall design of each aspect of this brand I included my pastel illustrations into this chic designer’s catalog, showcasing in their style guide and lookbook. The logo is easily capable of being made into a pattern used in a multitude of ways to advertise Victoria Young’s image. Simple, clean and chic is VY’s motto. Packaging ranges from high-end reusable/wearable and the regular paper packaging option. I include an environmental design project where I had to create a model of a pop-up shop.